Many clients have asked:
- “Why do I need to consider blogging? I don’t care to journal my life or my business?”
- “Twitter!? Seriously? I have no desire to involve my business in silly web trends and who has time to play games with that stuff anyway?”
- “They are time wasting web applications, they hinder business, they are destructive rather than constructive and invade everyone’s privacy”
- “I do have a Facebook account but I don’t want to abuse my friendships with shameless advertising, it’s not the right forum.”
- Why do I need to make videos? YouTube and other video resources is a place for people with time to burn, wasting it on silly entertainment.
Some simply deplore the very idea of involving themselves in these platforms at all.
I hear many versions of this mindset. I understand it but I categorically disagree with it and if you have a similar outlook, I’m confident I can, at the very least raise your brow in rethinking the way you look at marketing your business and branding yourself online.
Strait up – You need to start NOW with Social Media if you haven’t already. I admit I was not a fan of many of these platforms but nevertheless realized quite some time ago the serious and monetizing advantages these platforms have for business . You simply need to know how to harness them and make them work for you.
The WordPress Blog
Not to be confused with other blog formats. The WordPress Blog platform (hereafter, “blog”) is by far the premier tool for professional blogging. When I merely utter the word “blog”, clients still believe it’s simply an online journal and not interested. It certainly can be used in that manner but what most people don’t understand is how to use the platform “professionally”. Mindset is the key. You actually need to regroup and 180 your perception of what’s working now on line and how business grows in the 21st century.
Similar to the expression, or should I say, question “Does art imitate life or does life imitate art?”, blogging is not mainstream yet, but mainstream website trends are following the lead of professional blog sites in design style and end user features moving web traffic and more eyeballs to to their web content. Blogs are growing very rapidly as people see and understand its usefulness in business. It’s time to jump on this express to success now and get comfortable with this web platform.
Blogs are a growing design trend for business because of its built in CMS engine and it’s ease of implementation. Visually, the design trend has become so accepted to the point that many static sites have a “blog like style” or layout today. You can literally make something out of nothing in minutes with a few clicks and build it out as you go.
Blogs are finely tuned, pre optimized to a degree and are generally structured in a template based format with advanced server-side functionality and simple admin style editing features that any business owner or employee with knowledge of any modern word processor can edit virtually any aspect of the web site/blog.
Download it for free, install it. You now have a Formula 1 engine and chassis.. You decide how fast you want it to go, customize the look and feel and race on the tracks of your choice. Read more…