Just Yesterday I attended a fantastic live webinar my friend Jonathan Budd put together with some of the hottest tips for marketing on Facebook that will blow your mind. If you are going to play on Facebook why not monetize some of your time spent on it. Below are some of my notes from the webinar and if you are interested in seeing more, I’ll point you in the right direction.
Facebook currently has 400 million active users.
It is the fastest growing advertising platform and is fast becoming the new Google as far as online marketing. It is an absolute playground that is producing an endless watering hole of leads for any business. Are you in this game?
Do not cash in all your chips on Google Adwords Pay Per Click (PPC) marketing. Diversify your marketing strategies. If you want to put your message where the people are, Facebook is golden.
The difference between Facebook and Google PPC Marketing.
Question; What is the purpose of a search engine? To find your son a baseball glove, movie show times, cell phone reviews, etc., etc., right? At its core, it is a tool to solve the users problem or issue. This is where Facebook is completely different and the beauty of its contrast is the key to massive success with your internet marketing on this platform.
Facebook is a place for establishing identity and sharing interests. It’s where we share our likes and dislikes and even specify in detail what those things are by joining groups, being a ‘fan’ and posting content of interest.
No one on Facebook is entering keywords for problem solving, so the key to marketing on Facebook is marketing to its user’s interests, their emotional plane and their needs directly rather than a problem. This is definitely a mindset change from Google marketing.
The beauty of creating ads on Facebook is the amount of usable data it has on the interests of 400 million users. Mixing and matching to define the right demographic for your ad is the pathway to massive success on this platform and you can literally be ready to test in 5 minutes.
Here are some of the awesome targeting features you have at your fingertips with Facebook ads:
Facebook uses IP addresses and location info from user profiles.
You can target very specific demographics for any type of person or use exclusionary tactics. When you enter your keywords, Facebook gives you a drop-down menu containing TONS of related keywords that it auto-pulls from its data of user profiles.
“Likes and Interests” are tightly integrated with information from user profiles, from occupation, Facebook Groups and Fan Pages they are connected or affiliated with and more.
However, before you get started with marketing on Facebook…
You’ve got to have your game plan in place before you begin. You must have solid sales and autoresponder campaigns ready to go.
Then it’s time to test your ads and you want to test a lot of them because Facebook lowers your cost per click if you have a high Click-Through Rate. That means cheaper leads.
Get your landing pages ready to go and make sure it really flows with your ad. Make them visually compatible, congruency is key. For example; a company letterhead design that matches the card stock or design of the company business card. You want to see visual compatibility.
This was just the tip of the iceberg from this 2 hour FREE Facebook Marketing Training from Jonathan. To view this webinar for yourself, see the details below.
There is a gold mine of internet marketing training and tools for online marketing there from my friend who is a living breathing success story and a punk ass kid to boot. If you want to learn from a guy who’s absolutely crushing it and making well over 7 figures, click on the link below. You will not be disappointed.
For a FREE 8 day Online Marketing Bootcamp just enter your first name and your email address above on the right of this page under FREE GIFT. I am certain you will be blown away with this training. It’s laid back and you will learn tips and techniques only the top 1% are using to CRUSH internet marketing using Social Media and Pay-Per-Click (PPC) marketing strategies.
You will have the option to check out the entire system as well for a limited time, for $1.00. ONE DOLLAR. That includes the Facebook Marketing Training I discussed plus tons of video training added all the time.